SEO Traffic Value Calculator
Put a value on your organic search traffic: the conversions and revenue it brings at your conversion rate, and what the same clicks would cost as ads.
- Free
- No sign-up to try
- Works as you type
SEO traffic value
Conversions per month
324
Value per month
$29,160
Value per visit
$1.62
Cost to buy the same clicks as ads
$25,200
- Conversions = organic visits × conversion rate.
- Value = conversions × value per conversion.
- Value per visit = conversion rate × value per conversion.
- Paid equivalent = visits × cost per click.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the SEO Traffic Value Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Organic visits per month
- 18,000
- Visits that convert
- 1.8 %
- Value per conversion
- $90
- Cost per click for the same searches
- $1.4
Results
- Conversions per month
- 324
- Value per month
- $29,160
- Value per visit
- $1.62
- Cost to buy the same clicks as ads
- $25,200
How it's calculated
- Conversions = organic visits × conversion rate.
- Value = conversions × value per conversion.
- Value per visit = conversion rate × value per conversion.
- Paid equivalent = visits × cost per click.
- Assumes: Organic visitors convert at the rate you enter; brand searches often convert better than others.
- Assumes: The paid equivalent uses one average CPC for all the searches.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
SEO teams
Report organic traffic in money, not just visits.
Agencies
Show a client what their rankings are worth.
Marketing leads
Compare SEO investment with paid search.
Good to know
What to consider
- Organic visitors are assumed to convert at the rate you enter; brand searches often convert better.
- The paid figure uses one average CPC for all searches.
Questions
About the SEO Traffic Value Calculator
Which value should I use?
Revenue per conversion for a store, or the value of a lead (deal size × close rate) for a service business. Use gross profit if you want a cautious figure.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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