CPC Calculator
Work out cost per click from spend and clicks, then how many clicks and conversions a budget buys and what each conversion costs.
- Free
- No sign-up to try
- Works as you type
Cost per click
Cost per click (CPC)
$1.25
Clicks the budget buys
4,000
Conversions from those clicks
120.0
Cost per conversion
$41.67
- CPC = spend ÷ clicks.
- Clicks a budget buys = budget ÷ CPC.
- Conversions = those clicks × conversion rate.
- Cost per conversion = CPC ÷ conversion rate.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the CPC Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Spend so far
- $3,000
- Clicks from that spend
- 2,400
- Budget to plan
- $5,000
- Clicks that convert
- 3 %
Results
- Cost per click (CPC)
- $1.25
- Clicks the budget buys
- 4,000
- Conversions from those clicks
- 120.0
- Cost per conversion
- $41.67
How it's calculated
- CPC = spend ÷ clicks.
- Clicks a budget buys = budget ÷ CPC.
- Conversions = those clicks × conversion rate.
- Cost per conversion = CPC ÷ conversion rate.
- Assumes: CPC and conversion rate stay the same as you spend more.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Search marketers
Plan next month's clicks from this month's CPC.
Small businesses
See what a budget buys before you spend it.
Agencies
Show a client how CPC and conversion rate set the cost per sale.
Good to know
What to consider
- CPC and conversion rate are held flat as spend grows, which is rarely quite true.
Questions
About the CPC Calculator
How does CPC relate to cost per conversion?
Cost per conversion = CPC ÷ conversion rate. At $1.25 a click and 3% of clicks converting, each conversion costs about $41.67.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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- CPM CalculatorWork out CPM from spend and impressions, then how many impressions a budget buys and what a reach target would cost at that rate.
- CPA CalculatorWork out cost per acquisition from ad spend and conversions, and compare it with the break-even CPA your revenue and margin allow.
- Ad Budget CalculatorWork back from a monthly revenue goal to the orders, clicks and ad budget it needs at your order value, conversion rate and cost per click.