CTR Calculator
Work out click-through rate from clicks and impressions, and the extra clicks and conversions you would get at a target CTR.
- Free
- No sign-up to try
- Works as you type
Click-through rate
Click-through rate (CTR)
1.50%
Clicks at the target CTR
2,400
Extra clicks at the target
600
Extra conversions at the target
24.0
- CTR = clicks ÷ impressions × 100.
- Clicks at target = impressions × target CTR.
- Extra clicks = clicks at target − clicks now (zero if you are already there).
- Extra conversions = extra clicks × conversion rate.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the CTR Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Impressions
- 120,000
- Clicks
- 1,800
- Target CTR
- 2 %
- Clicks that convert
- 4 %
Results
- Click-through rate (CTR)
- 1.50%
- Clicks at the target CTR
- 2,400
- Extra clicks at the target
- 600
- Extra conversions at the target
- 24.0
How it's calculated
- CTR = clicks ÷ impressions × 100.
- Clicks at target = impressions × target CTR.
- Extra clicks = clicks at target − clicks now (zero if you are already there).
- Extra conversions = extra clicks × conversion rate.
- Assumes: Impressions stay the same and the extra clicks convert at your current rate.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Advertisers
Put a number on improving ad copy or creative.
SEO teams
Size what a better title tag could add from the same rankings.
Email marketers
Check click rates across campaigns.
Good to know
What to consider
- Impressions are held flat; the extra clicks are assumed to convert at your current rate.
Questions
About the CTR Calculator
How is CTR calculated?
Clicks ÷ impressions × 100. 1,800 clicks from 120,000 impressions is a 1.5% CTR.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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