Content Marketing ROI Calculator
Work out the leads, cost per lead, revenue and return your content brings in, from its cost, the visits it gets and your conversion rates.
- Free
- No sign-up to try
- Works as you type
Content marketing ROI
Leads
300
Cost per lead
$20.00
Revenue from new customers
$30,000
ROI on revenue
400.0%
- Leads = visits × visit-to-lead rate.
- Cost per lead = content cost ÷ leads.
- Revenue = leads × lead-to-customer rate × revenue per customer.
- ROI = (revenue − content cost) ÷ content cost × 100.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the Content Marketing ROI Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Content cost (writing, design, tools)
- $6,000
- Visits from that content
- 20,000
- Visits that become leads
- 1.5 %
- Leads that become customers
- 4 %
- Revenue per new customer
- $2,500
Results
- Leads
- 300
- Cost per lead
- $20.00
- Revenue from new customers
- $30,000
- ROI on revenue
- 400.0%
How it's calculated
- Leads = visits × visit-to-lead rate.
- Cost per lead = content cost ÷ leads.
- Revenue = leads × lead-to-customer rate × revenue per customer.
- ROI = (revenue − content cost) ÷ content cost × 100.
- Assumes: ROI here is on revenue: enter gross profit per customer instead to see ROI on margin.
- Assumes: Content keeps bringing visits after the period; this counts only the visits you enter.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Content marketers
Show what the blog actually brings in.
Marketing leads
Compare content with paid channels on cost per lead.
Founders
Decide whether to hire a writer with the numbers in front of you.
Good to know
What to consider
- ROI is on revenue: enter gross profit per customer instead to see ROI on margin.
- Content keeps earning after the period; only the visits you enter are counted.
Questions
About the Content Marketing ROI Calculator
Where do I find visits from content?
Your analytics tool's landing page report, filtered to the content you're measuring. Use the same period as the cost.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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