SEO Self-Audit
Run the technical, content, link and measurement checks a site owner can do without an agency, and get a score with the fixes to start on.
- Free
- No sign-up to try
- Works as you type
Answer for your site's most important pages. Free tools such as the search engines' own webmaster consoles can help you check.
0 of 13 answered
Answer the questions to see your score by area as you go.
Answer at least 11 of 13 questions to save your results as a Room.
How it works
How the SEO Self-Audit works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
13 questions across 4 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Technical
- Can search engines find and index your important pages?
- How fast do pages load on mobile?
- Does the site work well on mobile?
On-page content
- Does each important page answer a clear search topic?
- Are page titles and descriptions unique and descriptive?
- How useful and current is your content?
Links and reputation
- Do other relevant sites link to yours?
- Is your business information consistent across the web (name, address, profiles)?
Measurement
- Do you track organic search traffic and conversions?
- How often do you review search performance?
Results bands: Needs work (0+), Developing (40+), Solid (70+), Strong (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Small business owners
Find the basic SEO problems on your own site.
Marketers
Check a site before planning content.
Freelancers
Give a client a quick, structured first look.
Good to know
What to consider
- It doesn't crawl your site; you answer from what you check, ideally in a search engine's webmaster console.
- Rankings depend on many things outside your control; the score reflects practices, not expected traffic.
Questions
About the SEO Self-Audit
What tools do I need?
A search engine's free webmaster console, a page speed test and your analytics cover most questions. Answer 'not checked' where you haven't looked yet.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my resultsRelated
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- SEO Tool ComparisonCompare SEO suites on keyword data for your markets, site audits, rank tracking and cost for your seats and limits. Score them yourself and share the ranking.
- SEO Traffic Value CalculatorPut a value on your organic search traffic: the conversions and revenue it brings at your conversion rate, and what the same clicks would cost as ads.