SEO Tool Comparison
Compare SEO suites on keyword data for your markets, site audits, rank tracking and cost for your seats and limits. Score them yourself and share the ranking.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | Semrush | Ahrefs | Moz Pro |
|---|---|---|---|
| Keyword data for our markets ×5 | |||
| Site audits ×4 | |||
| Rank tracking at our keyword count ×4 | |||
| Cost for our seats and limits ×4 | |||
| Backlink research ×3 | |||
| Reports for clients or leadership ×2 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the SEO Tool Comparison works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
Worked example
What it makes
The starting criteria for a SEO tool comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Keyword data for our markets (5) | 5/5 | 3/5 | 4/5 |
| Site audits (4) | 3/5 | 5/5 | 4/5 |
| Rank tracking at our keyword count (4) | 4/5 | 3/5 | 4/5 |
| Cost for our seats and limits (4) | 3/5 | 4/5 | 2/5 |
| Backlink research (3) | 4/5 | 3/5 | 4/5 |
| Reports for clients or leadership (2) | 3/5 | 4/5 | 2/5 |
| Weighted score | 75.5/100 | 72.7/100 | 69.1/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
In-house SEOs
Justify the tool budget with weighted scores.
Agencies
Pick a suite that fits client reporting.
Founders
Decide whether you need a paid suite yet.
Good to know
What to consider
- Compare keyword data for your own site and market during trials.
- Check project, keyword and seat limits on the plan you'd buy.
Questions
About the SEO Tool Comparison
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
Is Screaming Frog the same kind of tool?
It's a site crawler rather than a full suite. It's in the list because many teams weigh it alongside one; remove it if it doesn't fit.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated
Related tools
- CMS ComparisonCompare content management systems on how easy they are for editors, what developers need, hosting effort and cost at your scale. Score it together and share the ranking.
- Social Media Management Tool ComparisonCompare social media management tools on the networks you post to, scheduling, reporting and cost for your seats and profiles, then share the weighted result.
- Marketing Plan GeneratorDescribe the goal, the audience and what you're promoting. Get a marketing plan as one link: goals, audience, message, channels, calendar and budget, with an AI agent that answers the team's questions.