Website Audit Checklist
Check your website for speed, broken parts, clear content, easy conversion and trust signals, and get a score with the fixes that matter most.
- Free
- No sign-up to try
- Works as you type
Answer for your website as a visitor would experience it: speed, content, conversion and trust.
0 of 12 answered
Answer the questions to see your score by area as you go.
Answer at least 10 of 12 questions to save your results as a Room.
How it works
How the Website Audit Checklist works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
12 questions across 4 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Speed and function
- How quickly do key pages load on a phone?
- Do all pages, forms and links work?
- Does the site work on phones and different browsers?
Content and navigation
- Can a new visitor tell what you do within a few seconds?
- How current is the content?
- Is the navigation easy to follow?
Conversion
- Does each key page have a clear next step?
- How easy is it to contact you, enquire or buy?
- Do you measure what visitors do?
Trust
- Is the site served securely (HTTPS), with software kept up to date?
- Do you show proof such as reviews, case studies or credentials?
- Are contact details, policies and company information easy to find?
Results bands: Needs work (0+), Fair (40+), Good (70+), Strong (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Business owners
See why the site isn't bringing in enquiries.
Web designers
Open a redesign conversation with a scored review.
Marketing teams
Run a regular health check between bigger projects.
Good to know
What to consider
- Answer as a first-time visitor would see the site, ideally on a phone.
- For search-specific checks, use the SEO self-audit; for accessibility, use the accessibility self-assessment.
Questions
About the Website Audit Checklist
How often should we run it?
Every few months, and after any redesign or major content change. Compare the area scores over time.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my resultsRelated
Related tools
- SEO Self-AuditRun the technical, content, link and measurement checks a site owner can do without an agency, and get a score with the fixes to start on.
- Website Accessibility Self-AssessmentCheck your website against common accessibility practices, from headings and keyboard use to contrast, forms and captions, with guidance on what to fix first. Not a formal audit.
- Website Launch ChecklistMake a website launch checklist covering content, technical checks, search and go-live, and share it with whoever builds the site.