Win Rate Calculator
Work out your sales win rate from deals won and lost, then the deals and opportunities you need to hit a revenue target.
- Free
- No sign-up to try
- Works as you type
Sales win rate
Win rate
30.0%
Deals to win for the target
40 deals
Opportunities needed at this win rate
134 opps
- Win rate = deals won ÷ (deals won + deals lost) × 100.
- Deals needed = revenue target ÷ average deal size, rounded up.
- Opportunities needed = deals needed ÷ win rate, rounded up.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the Win Rate Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Deals won
- 24
- Deals lost
- 56
- Revenue target
- $600,000
- Average deal size
- $15,000
Results
- Win rate
- 30.0%
- Deals to win for the target
- 40 deals
- Opportunities needed at this win rate
- 134 opps
How it's calculated
- Win rate = deals won ÷ (deals won + deals lost) × 100.
- Deals needed = revenue target ÷ average deal size, rounded up.
- Opportunities needed = deals needed ÷ win rate, rounded up.
- Assumes: Only closed deals count: open opportunities are left out of the win rate.
- Assumes: Deal size and win rate stay the same for the new deals.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Sales managers
Set opportunity targets the team can reach.
Founders
Turn a revenue goal into a pipeline plan.
Account executives
Track your own close rate quarter by quarter.
Good to know
What to consider
- Only closed deals count; open opportunities are left out of the rate.
- Win rates differ by deal size and source, so a single average can mislead.
Questions
About the Win Rate Calculator
Should I count deals that went quiet?
Count them as lost once you close them out in your CRM. Leaving stalled deals open makes the win rate look better than it is.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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Related tools
- Pipeline Coverage CalculatorCheck whether your open pipeline covers the quota still to close: coverage ratio, pipeline needed at your win rate, and the gap.
- Sales Funnel CalculatorTurn leads into a forecast: customers and revenue per month from your funnel conversion rates and deal size.
- Quota Attainment CalculatorSee attainment against quota so far, where you'll land at the current pace, and how much you need to close each remaining day.