Marketing Maturity Assessment
Score your marketing on strategy, data, content and channels, and get next steps for the area that's holding results back.
- Free
- No sign-up to try
- Works as you type
Answer for how marketing works today: the plan, the data, the content and the channels.
0 of 12 answered
Answer the questions to see your score by area as you go.
Answer at least 10 of 12 questions to save your results as a Room.
How it works
How the Marketing Maturity Assessment works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
12 questions across 4 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Strategy
- Is there a written marketing plan linked to business goals?
- How clearly are your target customers and positioning defined?
- How is the marketing budget set?
Data and measurement
- Do you know which activities produce leads or sales?
- How are results reported?
- Do you test and learn, for example with A/B tests?
Content
- How is content planned?
- How consistent are your brand voice and look?
- Is content reused across channels?
Channels and follow-up
- How are channels chosen?
- How well do marketing and sales work together?
- How do you follow up with leads and customers?
Results bands: Early (0+), Developing (40+), Established (70+), Leading (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Marketing leads
Show leadership where investment would help most.
Founders
Decide whether to hire, outsource or fix the basics first.
Agencies
Assess a new client's starting point.
Good to know
What to consider
- It looks at how marketing is run, not the quality of individual campaigns.
- Small teams can score well by doing a few things consistently; you don't need every channel.
Questions
About the Marketing Maturity Assessment
Does it work for B2B and B2C?
Yes. The questions are about planning, measurement, content and channels, which apply to both. Answer the sales-alignment question for whoever turns leads into customers.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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