Marketing ROI Calculator
See whether a campaign paid for itself: ROAS, profit after spend and ROI on margin, from spend, attributed revenue and gross margin.
- Free
- No sign-up to try
- Works as you type
Marketing campaign ROI
Return on ad spend (ROAS)
4.20x
Profit after spend
$6,800
ROI on margin
68.0%
- ROAS = campaign revenue ÷ spend.
- Profit after spend = revenue × gross margin − spend.
- ROI on margin = profit after spend ÷ spend × 100.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the Marketing ROI Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Campaign spend
- $10,000
- Revenue from the campaign
- $42,000
- Gross margin on that revenue
- 40 %
Results
- Return on ad spend (ROAS)
- 4.20x
- Profit after spend
- $6,800
- ROI on margin
- 68.0%
How it's calculated
- ROAS = campaign revenue ÷ spend.
- Profit after spend = revenue × gross margin − spend.
- ROI on margin = profit after spend ÷ spend × 100.
- Assumes: Revenue is what you attribute to the campaign; attribution is your own choice of model.
- Assumes: Overheads beyond gross margin are not included.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Marketers
Report campaign return on margin, not just ROAS.
Agencies
Share a calculator with clients to agree targets.
Ecommerce teams
Find the ROAS you need to break even.
Good to know
What to consider
- Revenue is what you attribute to the campaign; results depend on your attribution model.
- ROAS above 1 can still lose money once margin is counted: the ROI on margin shows this.
Questions
About the Marketing ROI Calculator
What's the difference between ROAS and ROI here?
ROAS is revenue ÷ spend. ROI on margin takes your gross margin into account: (revenue × margin − spend) ÷ spend.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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