Content Audit Checklist
Make a content audit checklist: set the scope, build the inventory, check quality, decide what happens to each page and track the results.
- Free
- No sign-up to try
- Works as you type
5 stages, 21 steps
1. Scope
- Decide the goal: prune, refresh, migrate or find gaps
- Choose the sections, formats and languages in scope
- Agree the possible decisions per page: keep, update, merge, remove
- Set the date range for performance data
2. Inventory
- Export every URL from a crawl, the CMS or the sitemap
- Add title, content type, owner and last updated date to each row
- Add traffic, conversions and search clicks to each row
- Note which pages other sites link to
3. Quality checks
- Check each page is accurate and up to date
- Check it answers what its readers came for
- Flag duplicates and pages competing for the same topic
- Check the basics: title, description, headings, links and images
4. Decisions
- Give each page a decision and an owner
- Rank the work by likely impact and effort
- Choose a redirect target for every page you merge or remove
- Agree the order of work with the content owners
5. Act and track
- Work through updates in priority order
- Set up redirects before removing pages
- Log each change with the date it was made
- Compare performance a few months later
- Schedule the next audit
Free, no sign-up to try. Your checklist becomes a Room you can edit, publish and share.
How it works
How the Content Audit Checklist works
- 1
Pick the stages
Keep the stages you need and name an owner for each.
- 2
Add your own steps
Add steps specific to your team or product.
- 3
Share the checklist
Create a Room everyone ticks off together from one link.
Worked example
What it makes
1. Scope
Know why you're auditing and what's included.
- Decide the goal: prune, refresh, migrate or find gaps
- Choose the sections, formats and languages in scope
- Agree the possible decisions per page: keep, update, merge, remove
- Set the date range for performance data
2. Inventory
One sheet lists every page with its facts.
- Export every URL from a crawl, the CMS or the sitemap
- Add title, content type, owner and last updated date to each row
- Add traffic, conversions and search clicks to each row
- Note which pages other sites link to
3. Quality checks
Judge each page on accuracy, usefulness and basics.
- Check each page is accurate and up to date
- Check it answers what its readers came for
- Flag duplicates and pages competing for the same topic
- Check the basics: title, description, headings, links and images
4. Decisions
Every page has a decision and an owner.
- Give each page a decision and an owner
- Rank the work by likely impact and effort
- Choose a redirect target for every page you merge or remove
- Agree the order of work with the content owners
5. Act and track
Make the changes and check they helped.
- Work through updates in priority order
- Set up redirects before removing pages
- Log each change with the date it was made
- Compare performance a few months later
- Schedule the next audit
Who it's for
Who uses it
Content teams
Clean up an old blog or help centre.
SEO specialists
Find pages that compete with each other or need redirects.
Web teams
Decide what moves to a new site before a migration.
Good to know
What to consider
- The checklist covers the process; keep the page-by-page inventory in a spreadsheet.
- Leave changed pages a few months before judging the results.
Questions
About the Content Audit Checklist
Does it include the audit spreadsheet?
No. It's the step-by-step process, including what to put in the inventory. Keep the inventory itself in a spreadsheet and link it in the Room.
Where do the steps come from?
From a step library written and reviewed by people, not generated per visitor. Pick the stages you need, name an owner for each and add your own steps.
Make your checklist now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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