Marketing Automation Comparison
Weigh marketing automation platforms on how well they sync with your CRM, the channels you run and who will build the campaigns, then share a ranked comparison.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | HubSpot Marketing Hub | Adobe Marketo Engage | Salesforce Marketing Cloud |
|---|---|---|---|
| Sync with our CRM ×5 | |||
| Channels we run (email, SMS, ads) ×4 | |||
| Lead scoring and nurturing ×4 | |||
| Cost at our contact count ×4 | |||
| Marketers can build without developers ×4 | |||
| Reporting and attribution ×3 | |||
| Admin and data controls ×2 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the Marketing Automation Comparison works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
Worked example
What it makes
The starting criteria for a marketing automation platform comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Sync with our CRM (5) | 5/5 | 3/5 | 4/5 |
| Channels we run (email, SMS, ads) (4) | 3/5 | 5/5 | 4/5 |
| Lead scoring and nurturing (4) | 4/5 | 3/5 | 4/5 |
| Cost at our contact count (4) | 3/5 | 4/5 | 2/5 |
| Marketers can build without developers (4) | 4/5 | 3/5 | 4/5 |
| Reporting and attribution (3) | 3/5 | 4/5 | 2/5 |
| Admin and data controls (2) | 4/5 | 3/5 | 3/5 |
| Weighted score | 75.4/100 | 71.5/100 | 67.7/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
Marketing ops
Run a platform selection with sales in the room.
B2B marketers
Decide whether you've outgrown your email tool.
RevOps
Check CRM fit before anything else.
Good to know
What to consider
- Contact-based pricing climbs fast: model your database size in two years.
- Ask who will build and maintain campaigns, and score ease of use with that person.
Questions
About the Marketing Automation Comparison
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
What's the difference from an email marketing tool?
Marketing automation usually adds CRM sync, lead scoring and multi-channel journeys. If you mainly send newsletters, the email marketing comparison is the better start.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated
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