CRM Comparison Tool
Compare CRMs on the criteria your team cares about: weight what matters, score each option, and get a ranked comparison your team can review and vote on.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | HubSpot | Salesforce | Zoho CRM |
|---|---|---|---|
| Ease of use for the sales team ×5 | |||
| Total cost for our team size ×4 | |||
| Pipeline and deal management ×5 | |||
| Automation and workflows ×3 | |||
| Integrations we already use ×4 | |||
| Reporting and forecasting ×3 | |||
| Support and onboarding ×2 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the CRM Comparison Tool works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
Worked example
What it makes
The starting criteria for a CRM comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Ease of use for the sales team (5) | 5/5 | 3/5 | 4/5 |
| Total cost for our team size (4) | 3/5 | 5/5 | 4/5 |
| Pipeline and deal management (5) | 4/5 | 3/5 | 4/5 |
| Automation and workflows (3) | 3/5 | 4/5 | 2/5 |
| Integrations we already use (4) | 4/5 | 3/5 | 4/5 |
| Reporting and forecasting (3) | 3/5 | 4/5 | 2/5 |
| Support and onboarding (2) | 4/5 | 3/5 | 3/5 |
| Weighted score | 76.2/100 | 70.8/100 | 69.2/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
Sales leaders
Run a CRM shortlist with the team's own scores.
Founders
Choose a first CRM with a clear record of why.
Consultants
Run a client's selection in one shared Room.
Good to know
What to consider
- Scores are yours: base them on trials, demos and your own requirements.
- Check current pricing and plan limits on each vendor's site: they change often.
- A close result means the criteria don't separate the options; add the one that does.
Questions
About the CRM Comparison Tool
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
Can I add a CRM that isn't in the list?
Yes. Type any name; you can compare two to six options.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated
Related tools
- Vendor Evaluation ScorecardScore vendors against weighted criteria and get a ranked scorecard with the method shown, ready to share with stakeholders.
- Help Desk Software Comparison ToolCompare help desk tools on your own criteria and weights, and share a ranked comparison the support team can vote on.
- Automation Tool ComparisonCompare workflow automation platforms on your connectors, volume and controls, and get a weighted comparison to share.