Email Marketing Software Comparison
Compare email marketing platforms by what your list size and automations will actually cost and need, score each one yourself, and share the ranking with your team.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | Mailchimp | Klaviyo | Brevo |
|---|---|---|---|
| Cost at our list size ×5 | |||
| Automation flows ×4 | |||
| Segmentation ×4 | |||
| Fits our store or CRM ×4 | |||
| Templates and editor ×3 | |||
| Reporting we'll actually use ×2 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the Email Marketing Software Comparison works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
Worked example
What it makes
The starting criteria for a email marketing platform comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Cost at our list size (5) | 5/5 | 3/5 | 4/5 |
| Automation flows (4) | 3/5 | 5/5 | 4/5 |
| Segmentation (4) | 4/5 | 3/5 | 4/5 |
| Fits our store or CRM (4) | 3/5 | 4/5 | 2/5 |
| Templates and editor (3) | 4/5 | 3/5 | 4/5 |
| Reporting we'll actually use (2) | 3/5 | 4/5 | 2/5 |
| Weighted score | 75.5/100 | 72.7/100 | 69.1/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
Ecommerce teams
Choose a platform that fits the store you already run.
Marketers
Make the case for switching with weighted scores.
Agencies
Recommend a platform with the client's own weights.
Good to know
What to consider
- Price your list size today and in a year: most plans step up by contact count.
- Send a real campaign from your top two before you commit.
Questions
About the Email Marketing Software Comparison
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
Can I compare Mailchimp, Klaviyo and Brevo?
They're in the starting list with Kit, ActiveCampaign and MailerLite. Add any other platform by name; you score them all.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated
Related tools
- Marketing Automation ComparisonWeigh marketing automation platforms on how well they sync with your CRM, the channels you run and who will build the campaigns, then share a ranked comparison.
- Marketing ROI CalculatorSee whether a campaign paid for itself: ROAS, profit after spend and ROI on margin, from spend, attributed revenue and gross margin.