Email Deliverability Checklist
Check the practices that decide whether your email reaches the inbox: SPF, DKIM and DMARC, list quality, sending habits, content and monitoring, scored with first fixes for each gap.
- Free
- No sign-up to try
- Works as you type
Rate your sending domain set-up, list, sending habits, content and monitoring. Ask whoever manages your domain and email platform if you're unsure.
0 of 14 answered
Answer the questions to see your score by area as you go.
Answer at least 12 of 14 questions to save your results as a Room.
How it works
How the Email Deliverability Checklist works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
14 questions across 5 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Authentication
- SPF covers every service that sends email from your domain.
- DKIM signing is on for each sending service.
- A DMARC record is published and someone reads its reports.
List quality
- Everyone on your list opted in, and you can show when and how.
- Unsubscribing takes one click and is processed promptly.
- Hard bounces are removed, and long-inactive contacts are re-engaged or removed.
Sending practice
- Marketing and transactional email are sent from separate streams or subdomains.
- New domains and big increases in volume are ramped up gradually.
- Sending volume is steady rather than in large, irregular bursts.
Content
- Emails have a clear sender name, a matching subject line and a plain-text version.
- Links point to your own domains and avoid link shorteners.
- Messages match what people signed up to receive.
Monitoring
- Bounce, complaint and unsubscribe rates are checked for each campaign.
- You use the postmaster or feedback tools that mailbox providers offer.
Results bands: Early (0+), Developing (40+), Established (70+), Leading (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Email marketers
Find why campaigns land in spam and what to fix first.
Founders
Check the basics before sending from a new domain.
IT admins
Confirm authentication covers every service that sends as the domain.
Good to know
What to consider
- It doesn't test your domain: check your DNS records and your email platform's reports for the facts.
- Mailbox providers change their requirements; check their current sender guidelines too.
Questions
About the Email Deliverability Checklist
What are SPF, DKIM and DMARC?
Three DNS-based checks that prove email really comes from your domain. SPF lists the services allowed to send, DKIM signs each message, and DMARC tells receivers what to do when checks fail and sends you reports.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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