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Campaign Brief Generator for Performance marketing

Channels, budgets and targets for paid media, with tests planned. Describe the campaign, the audience and the goal. Get a brief as one link: the objective, audience, message, deliverables, budget and timeline, with an AI agent that answers the team's questions about it.

  • Free
  • No sign-up
  • Ready in about a minute
  • A live link with an AI agent

WZRD turns a goal, a file or a website into a room people can explore, ask and act in, with an AI agent that answers by voice and text from your content.

FeaturesInteractive documentsPricingUse casesFree toolsTemplates
Campaign Brief GeneratorStep 1 of 3

Free, no sign-up needed. You get a link to share and can edit everything.

Live preview

Fills in as you answer

Your campaign brief

Campaign at a glance

Your campaign brief

View campaign brief

Audience and objectives

The brief

Ask me anything about this campaign brief

  • The objective and how success is measured
  • The audience and what they think today
  • The message and the one big idea

How it works

Your campaign brief in three steps

  1. 1

    Answer a few questions

    Only what this job needs. Add files or a website if you have them.

  2. 2

    WZRD builds it

    A campaign brief your team and agency can work from, laid out and written for you in about a minute.

  3. 3

    Share one link

    People open it, explore, ask its AI agent anything and act. Edit everything after.

For performance marketing

What to put in yours

The tool above takes it from there.

  • Set a target cost per result and a budget for each channel

  • List the creative tests to run and how long each one runs

  • Say who reports results each week, and on which numbers

What you get

A campaign brief your team and agency can work from

Not a PDF or a Word file: a live page people open from one link, explore, ask questions in and act on. You can edit everything after.

  • The objective and how success is measured

  • The audience and what they think today

  • The message and the one big idea

  • Deliverables, channels and must-haves

  • Budget, timeline and approvals

  • An AI agent that answers questions about the brief

Live example

See one it made

Built with this tool. Explore it and ask its agent anything. Open it full screen

Try the live demo

Tap to open it

Explore the room and ask its AI agent anything. It can talk, so you may want sound on.

Also made for

A campaign brief for your kind of work

Each one asks the right questions and knows what to include.

  • Campaign Brief GeneratorFor anyone
  • For brand teamsBrief the agency once, clearly, with approvals built in.
  • For agenciesTurn the client's request into a brief the creative team can use.
  • For product launchesThe story, the assets and the launch calendar.
  • For influencer campaignsThe brief, talking points and posting details for creators.
  • For partner campaignsShared messaging, assets and timelines for co-marketing.
  • For retail promotionsThe offer, the dates, the stores and every place it shows up.
  • For seasonal campaignsPlanned around the season's moments, from the first teaser to the last day.
  • For B2B marketersLeads, pipeline and the accounts you want to reach.
  • For nonprofitsThe cause, the ask and the story that moves people to give.
  • For public awareness campaignsThe behaviour to change, who needs to change it and how you'll know.
  • For property launchesThe project, the buyers and the launch event, with sales targets.
Show all 20Show fewer
  • For restaurants and cafesA new menu, opening or offer, with the dishes front and centre.
  • For event marketingRegistrations by a date, and the reasons people should come.
  • For employer brandingWhy people should work here, aimed at the roles you need to fill.
  • For app install campaignsInstalls, then active users, with the channels and creative to get them.

Next in this work

What usually comes next

Made one? These open with your details filled in from the editor.

  • Content Calendar GeneratorA content calendar your team can plan and publish from
  • Creative concept presentationTemplate
  • Campaign results roomTemplate

Questions

About the Campaign Brief Generator

Is it a document?

It's one link the team and agency open in the browser, with a section for each part of the brief and an AI agent that answers questions. They can still print it.

Will it make up the strategy?

It writes the brief from what you tell it and your material, and marks anything it had to suggest so you can confirm or change it.

Make your campaign brief now

Free, no sign-up needed. A link to share in about a minute.

Create the campaign brief

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  • Portfolio GeneratorA professional portfolio of your work
  • Marketing Plan GeneratorA marketing plan your team can follow
  • Product Demo Page GeneratorA product demo page people can explore before they talk to sales
  • Content Calendar GeneratorA content calendar your team can plan and publish from
  • Media Kit GeneratorA media kit brands can explore and book you from
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For clinics and hospitals
A service to promote, within the rules for health advertising.
  • For car launchesA new model, the people who'll buy it and the test drives to book.
  • For internal campaignsA message to your own staff, with managers bringing it to life.
  • For tourism boardsA destination's story for one source market, timed to its travel season.