Campaign Brief Generator for Employer branding
Why people should work here, aimed at the roles you need to fill. Describe the campaign, the audience and the goal. Get a brief as one link: the objective, audience, message, deliverables, budget and timeline, with an AI agent that answers the team's questions about it.
- Free
- No sign-up
- Ready in about a minute
- A live link with an AI agent
How it works
Your campaign brief in three steps
- 1
Answer a few questions
Only what this job needs. Add files or a website if you have them.
- 2
WZRD builds it
A campaign brief your team and agency can work from, laid out and written for you in about a minute.
- 3
Share one link
People open it, explore, ask its AI agent anything and act. Edit everything after.
For employer branding
What to put in yours
The tool above takes it from there.
Describe the candidates you want and where they spend time
Gather real employee stories and quotes to feature
Set measures: applications, applicant quality and cost per hire
What you get
A campaign brief your team and agency can work from
Not a PDF or a Word file: a live page people open from one link, explore, ask questions in and act on. You can edit everything after.
The objective and how success is measured
The audience and what they think today
The message and the one big idea
Deliverables, channels and must-haves
Budget, timeline and approvals
An AI agent that answers questions about the brief
Live example
See one it made
Built with this tool. Explore it and ask its agent anything. Open it full screen
Try the live demo
Tap to open it
Explore the room and ask its AI agent anything. It can talk, so you may want sound on.
Also made for
A campaign brief for your kind of work
Each one asks the right questions and knows what to include.
- Campaign Brief GeneratorFor anyone
- For brand teamsBrief the agency once, clearly, with approvals built in.
- For agenciesTurn the client's request into a brief the creative team can use.
- For product launchesThe story, the assets and the launch calendar.
- For influencer campaignsThe brief, talking points and posting details for creators.
- For partner campaignsShared messaging, assets and timelines for co-marketing.
- For retail promotionsThe offer, the dates, the stores and every place it shows up.
- For seasonal campaignsPlanned around the season's moments, from the first teaser to the last day.
- For B2B marketersLeads, pipeline and the accounts you want to reach.
- For performance marketingChannels, budgets and targets for paid media, with tests planned.
- For nonprofitsThe cause, the ask and the story that moves people to give.
- For public awareness campaignsThe behaviour to change, who needs to change it and how you'll know.
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- For property launchesThe project, the buyers and the launch event, with sales targets.
- For restaurants and cafesA new menu, opening or offer, with the dishes front and centre.
- For event marketingRegistrations by a date, and the reasons people should come.
- For app install campaignsInstalls, then active users, with the channels and creative to get them.
- For clinics and hospitalsA service to promote, within the rules for health advertising.
- For car launchesA new model, the people who'll buy it and the test drives to book.
- For internal campaignsA message to your own staff, with managers bringing it to life.
- For tourism boardsA destination's story for one source market, timed to its travel season.
Next in this work
What usually comes next
Made one? These open with your details filled in from the editor.
Questions
About the Campaign Brief Generator
Is it a document?
It's one link the team and agency open in the browser, with a section for each part of the brief and an AI agent that answers questions. They can still print it.
Will it make up the strategy?
It writes the brief from what you tell it and your material, and marks anything it had to suggest so you can confirm or change it.
Make your campaign brief now
Free, no sign-up needed. A link to share in about a minute.
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