Juniper & Rye Spring Gifting

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Who it’s for

Audience and objectives

One campaign, tailored to the needs stated in the brief. Audience-specific message versions are not supplied and should not be invented.

Primary audience

Thoughtful local gift buyers

Portland-area adults aged 28–55 buying for hosts, teachers, family, or friends. Intended action: consider the spring gift box and order for pickup or local delivery.

Priority audience

Existing bakery customers

An identified priority within the Portland-area audience. Objective: reach more people ordering gifts for hosts, teachers, and family. Specific customer segments or tailored copy are not provided.

Purchase need

Convenient pickup or delivery shoppers

People who need a convenient local way to give. Pickup and delivery run April 2–18. Local delivery is $8; cakes cannot be shipped.

The brief

Sell 800 spring gift boxes by April 18, 2027, up from 620 sold last spring, while keeping production at or below 100 boxes per week. The campaign runs March 1–April 18, with preorders closing April 15 and fulfillment from April 2–18.

Gift box: six lemon-olive-oil cakes, a 250-gram jar of local honey, and a printed note card. Price: $48.
Local delivery is available for $8. A handwritten message can be added at no charge. Cakes are not shipped.
Deliverables: one 20-second hero video, 8 Instagram posts, 12 Instagram Stories, 2 email campaigns, and counter cards for both shops.
Campaign budget: $18,000.
Baseline provided: 620 gift boxes sold last spring. No current campaign results or reporting period supplied.
Final approved campaign message, asset status, owners, and reviewer names: not provided; confirm before launch.

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