Webinar ROI Calculator
Follow a webinar from registrations to attendees, opportunities and won deals, and see the pipeline it creates and its return on cost.
- Free
- No sign-up to try
- Works as you type
Webinar ROI
Attendees
200
Pipeline created
$96,000
Expected revenue won
$24,000
ROI on revenue
500.0%
- Attendees = registrations × attendance rate.
- Pipeline = attendees × opportunity rate × average deal size.
- Revenue won = pipeline × win rate.
- ROI = (revenue won − cost) ÷ cost × 100.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the Webinar ROI Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Webinar cost (promotion, tools, time)
- $4,000
- Registrations
- 500
- Registrants who attend
- 40 %
- Attendees who become opportunities
- 8 %
- Opportunities won
- 25 %
- Average deal size
- $6,000
Results
- Attendees
- 200
- Pipeline created
- $96,000
- Expected revenue won
- $24,000
- ROI on revenue
- 500.0%
How it's calculated
- Attendees = registrations × attendance rate.
- Pipeline = attendees × opportunity rate × average deal size.
- Revenue won = pipeline × win rate.
- ROI = (revenue won − cost) ÷ cost × 100.
- Assumes: Count on-demand viewers as attendees if they can become opportunities too.
- Assumes: ROI is on revenue, not profit, and deals may close after the period you report on.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Demand gen marketers
Report a webinar's pipeline, not just sign-ups.
Field marketing
Decide whether a webinar series is worth repeating.
Sales leaders
See what a webinar is worth to the quarter.
Good to know
What to consider
- ROI is on revenue, and deals may close after the period you report on.
- Count on-demand viewers as attendees if they can become opportunities too.
Questions
About the Webinar ROI Calculator
What should the cost include?
Promotion spend, platform and tool costs, any speaker fees, and the time your team spent preparing and running it.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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