Social Media Audit
Audit your social media yourself: profiles and access, strategy per network, content, how you handle comments and messages, and how results are measured, with next steps for each gap.
- Free
- No sign-up to try
- Works as you type
Rate your profiles, strategy, content, engagement and results across the networks you use.
0 of 12 answered
Answer the questions to see your score by area as you go.
Answer at least 10 of 12 questions to save your results as a Room.
How it works
How the Social Media Audit works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
12 questions across 5 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Profiles
- Every active profile has a current bio, image, link and contact details that match your brand.
- Unused or duplicate profiles are closed or point to the active ones.
- Logins are held by the company, securely, with more than one admin.
Strategy and audience
- Each network you use has a stated purpose and audience.
- You focus on the networks where your audience is, rather than all of them.
Content
- You post on a planned schedule each network can sustain.
- Content is adapted to each network's format rather than copied across.
- A mix of useful, behind-the-scenes and promotional content is planned.
Engagement and community
- Comments and messages are answered within a set time.
- There's a plan for handling complaints and negative comments.
Results
- You track a few measures per network linked to goals (clicks, enquiries, sales), not just followers.
- Results are reviewed monthly and the plan changes because of them.
Results bands: Early (0+), Developing (40+), Established (70+), Leading (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Small business owners
Decide which networks to focus on and what to fix.
Social media managers
Review the whole presence before a new plan.
Agencies
Run a first audit with a new client and agree priorities.
Good to know
What to consider
- It scores practices across all networks together; save one Room per network for a closer look.
- Followers alone don't show results: the questions focus on goals and actions.
Questions
About the Social Media Audit
Does it look at my accounts?
No. It doesn't connect to any network. You answer questions about your profiles, content, engagement and measurement, and it scores your answers.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my resultsRelated
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- Content Strategy AssessmentScore your content strategy on goals, audience understanding, planning and process, quality, distribution and measurement, and see the next steps for the weakest areas.