Content Strategy Assessment
Score your content strategy on goals, audience understanding, planning and process, quality, distribution and measurement, and see the next steps for the weakest areas.
- Free
- No sign-up to try
- Works as you type
Rate how your content is planned, made, shared and measured today.
0 of 13 answered
Answer the questions to see your score by area as you go.
Answer at least 11 of 13 questions to save your results as a Room.
How it works
How the Content Strategy Assessment works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
13 questions across 6 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Goals
- Content has written goals tied to business goals (leads, sales, retention, support).
- Each piece has a stated purpose before it's written.
Audience
- There are written audience profiles with their questions and problems.
- Topics come from real audience questions: search, sales and support conversations.
Planning and process
- There's a content calendar that the team keeps up to date.
- Brief, review and approval steps are agreed and followed.
- Existing content is audited and updated or removed on a schedule.
Quality
- There's a style guide covering voice, format and fact checks.
- A subject expert checks pieces where accuracy matters.
Distribution
- Each piece has a plan for where it will be shared, not just published.
- Content is reused across formats and channels.
Measurement
- A few measures per goal are tracked, not just page views.
- Results are reviewed regularly and change what you make next.
Results bands: Early (0+), Developing (40+), Established (70+), Leading (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Content leads
Show where the strategy is thin before planning next quarter.
Marketing managers
Check content is tied to goals, not just output.
Agencies
Assess a new client's content set-up in the first meeting.
Good to know
What to consider
- This looks at strategy and process; use a content audit checklist to review individual pieces.
- Answer for the content you publish now, not the plan you'd like to have.
Questions
About the Content Strategy Assessment
How is this different from a content audit?
A content audit reviews each piece you've published. This scores the strategy behind them: goals, audience, process, quality, distribution and measurement.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my resultsRelated
Related tools
- Content Audit ChecklistMake a content audit checklist: set the scope, build the inventory, check quality, decide what happens to each page and track the results.
- Content Calendar GeneratorTell us the channels, the period and what you want to talk about. Get a content calendar as one link: posts by date and channel, themes, formats and owners, with an AI agent that answers what's going out when.
- Content Brief ChecklistMake a content brief checklist so every writer gets the goal, reader, angle, outline, sources and deadlines before they start writing.