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NPS Survey Practices Check

Check how well you run your Net Promoter Score survey: the standard question and follow-up, who gets it and when, how results are analysed, and how detractors and promoters are followed up.

  • Free
  • No sign-up to try
  • Works as you type

Rate how you run your Net Promoter Score survey: the questions, sending, analysis and follow-up.

  1. 1. You use the standard question: how likely are you to recommend us to a friend or colleague, on a 0 to 10 scale.
  2. 2. A follow-up question asks for the main reason for the score.
  3. 3. The survey is short and works well on a phone.
  4. 4. You've chosen between relationship surveys (on a schedule) and event surveys (after a moment), and send accordingly.
  5. 5. Each customer is asked no more often than an agreed limit.
  6. 6. You check response rates and who isn't answering, not just the score.
  7. 7. The score is reported with the number of responses and the share of promoters, passives and detractors.
  8. 8. Comments are grouped into themes, separately for promoters and detractors.
  9. 9. Results are compared by segment and over time, not just as one number.
  10. 10. Detractors are followed up by a named person within a set time.
  11. 11. Promoters are thanked and, where it fits, asked for a review or referral.
  12. 12. Each round leads to a short list of actions with owners.
  13. 13. NPS is read alongside behaviour such as renewals, churn or usage.

0 of 13 answered

Answer the questions to see your score by area as you go.

Answer at least 11 of 13 questions to save your results as a Room.

See a worked example

How it works

How the NPS Survey Practices Check works

  1. 1

    Answer the questions

    Pick the answer closest to where you are today. It takes a few minutes.

  2. 2

    See your score

    Your score by area appears as you answer, with the weakest areas first.

  3. 3

    Save your results

    Create a Room with your scores, next steps and an adviser to talk them through.

Worked example

What it makes

13 questions across 5 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.

Survey design

  • You use the standard question: how likely are you to recommend us to a friend or colleague, on a 0 to 10 scale.
  • A follow-up question asks for the main reason for the score.
  • The survey is short and works well on a phone.

Sending and sampling

  • You've chosen between relationship surveys (on a schedule) and event surveys (after a moment), and send accordingly.
  • Each customer is asked no more often than an agreed limit.
  • You check response rates and who isn't answering, not just the score.

Analysis

  • The score is reported with the number of responses and the share of promoters, passives and detractors.
  • Comments are grouped into themes, separately for promoters and detractors.
  • Results are compared by segment and over time, not just as one number.

Closing the loop

  • Detractors are followed up by a named person within a set time.
  • Promoters are thanked and, where it fits, asked for a review or referral.

Using the results

  • Each round leads to a short list of actions with owners.
  • NPS is read alongside behaviour such as renewals, churn or usage.

Results bands: Early (0+), Developing (40+), Established (70+), Leading (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.

Who it's for

Who uses it

  • Customer success teams

    Make the NPS programme lead to action, not just a number.

  • Product managers

    Check NPS results are read by segment and alongside usage.

  • Founders

    Set up NPS properly before the first round.

Good to know

What to consider

  • It assesses how you run NPS; it doesn't send the survey or calculate the score.
  • NPS is one signal: read it with renewals, churn and usage.

Questions

About the NPS Survey Practices Check

What is the standard NPS question?

How likely are you to recommend us to a friend or colleague, on a 0 to 10 scale, usually followed by an open question asking why. Use the NPS calculator to turn the answers into a score.

Is this an audit or a certification?

No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.

Make your results now

Free, no sign-up to try. It becomes a Room you can edit, publish and share.

Create my results

Related

Related tools

  • NPS CalculatorEnter your promoter, passive and detractor counts to get your Net Promoter Score and the share of each group.
  • Customer Satisfaction Survey Practices CheckCheck how well you run your customer satisfaction survey: the questions, when it goes out and to whom, how answers are analysed, how unhappy customers are followed up and what changes as a result.
  • Survey Tool ComparisonCompare survey tools on reporting, question logic, respondent experience and cost at your response volume, score them yourself and share the ranking.
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