Mailchimp vs Klaviyo
Compare Mailchimp and Klaviyo on the criteria that matter to your team, next to the prices, plans and features each one states on its own website, with sources and dates.
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- Works as you type
Score each option, 1 to 5
| Criterion | Mailchimp | Klaviyo |
|---|---|---|
| Cost at our list size ×5 | ||
| Automation flows ×4 | ||
| Store and data integrations ×4 | ||
| Segmentation ×4 | ||
| SMS if we need it ×2 | ||
| Templates and editor ×3 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the Mailchimp vs Klaviyo works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
From each vendor's site
Mailchimp and Klaviyo: prices, plans and features
Researched from each vendor's own website by an AI researcher. Every fact is quoted from the linked page and shown with the date it was checked. Prices change: open the source before you buy.
Mailchimp
- Marketing plans
- Free, Essentials, Standard, and Premium
- “We offer 4 types of Marketing plans: Free, Essentials, Standard, and Premium.” Source, checked 4 Nov 2026
- Free plan contacts and sends
- Up to 250 contacts and 500 sends per month; 250 daily sends
- “The Free plan includes up to 250 contacts and 500 sends per month, with a daily send limit of 250.” Source, checked 4 Nov 2026
- Free plan price and contact limit
- $0 per month; limit of 250 contacts
- “Free Contact limit exceeded You've selected more contacts than this plan allows Limit of 250 contacts $ 0 /month† per month†” Source, checked 4 Nov 2026
- Premium trial
- Free trial for 1 month
- “Free Trial of Premium for 1 Month and plans for large contact lists available.” , checked 4 Nov 2026
Worked example
What it makes
The starting criteria for a email marketing platform comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Cost at our list size (5) | 5/5 | 3/5 | 4/5 |
| Automation flows (4) | 3/5 | 5/5 | 4/5 |
| Store and data integrations (4) | 4/5 | 3/5 | 4/5 |
| Segmentation (4) | 3/5 | 4/5 | 2/5 |
| SMS if we need it (2) | 4/5 | 3/5 |
Who it's for
Who uses it
Buyers
Shortlist between Mailchimp and Klaviyo with your own criteria written down.
Teams
Share the comparison and let everyone vote before you decide.
Consultants
Run a client's email marketing platform choice in one shared Room.
Good to know
What to consider
- Prices, plans and features are quoted from Mailchimp's and Klaviyo's own pages by an AI researcher and checked against the page text; each shows its source and the date it was checked.
- Vendors change prices and plans often: open the source before you buy.
- The scores are yours: WZRD doesn't rate either product.
Questions
About the Mailchimp vs Klaviyo
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
Where do the Mailchimp and Klaviyo prices come from?
From each vendor's own pricing and feature pages. An AI researcher reads the pages and quotes the sentence each fact comes from; a fact is shown only if that quote is on the linked page.
How current are they?
Each fact shows the date it was checked. They are re-checked regularly, but prices change: follow the source link to confirm.
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