Free tool · Comparisons and decisions
Mailchimp Alternatives
Weigh Mailchimp against Klaviyo, Omnisend, Brevo and Kit on the criteria that matter to you, next to each one's prices and plans as stated on its own website, with sources and dates.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | Mailchimp | Klaviyo | Omnisend | Brevo | Kit |
|---|---|---|---|---|---|
| Cost at our list size ×5 | |||||
| Automation flows ×4 | |||||
| Store and data integrations ×4 | |||||
| Segmentation ×4 | |||||
| SMS if we need it ×2 | |||||
| Templates and editor ×3 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the Mailchimp Alternatives works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
From each vendor's site
Mailchimp and Klaviyo and Omnisend and Brevo and Kit: prices, plans and features
Researched from each vendor's own website by an AI researcher. Every fact is quoted from the linked page and shown with the date it was checked. Prices change: open the source before you buy.
Mailchimp
- Marketing plans
- Free, Essentials, Standard, and Premium
- “We offer 4 types of Marketing plans: Free, Essentials, Standard, and Premium.” Source, checked 4 Nov 2026
- Free plan contacts and sends
- Up to 250 contacts and 500 sends per month; 250 daily sends
- “The Free plan includes up to 250 contacts and 500 sends per month, with a daily send limit of 250.” Source, checked 4 Nov 2026
- Free plan price and contact limit
- $0 per month; limit of 250 contacts
- “Free Contact limit exceeded You've selected more contacts than this plan allows Limit of 250 contacts $ 0 /month† per month†” Source, checked 4 Nov 2026
- Premium trial
- Free trial for 1 month
- “Free Trial of Premium for 1 Month and plans for large contact lists available.” Source, checked 4 Nov 2026
- Essentials audiences and seats
- 3 audiences; 3 seats
- “* 3 seats, with Owner and Admin permissions” Source, checked 4 Nov 2026
- Essentials contacts and sends
- Up to 50,000 contacts; monthly sends equal 10 times contact limit
- “With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your contact limit.” Source, checked 4 Nov 2026
- Free plan audiences and seats
- 1 audience; 1 seat with Owner permissions
- “* 1 seat, with Owner permissions” Source, checked 4 Nov 2026
- Premium audiences and seats
- Unlimited audiences and seats
- “* Unlimited seats, with Owner, Admin, Author, Manager, or Viewer permissions” Source, checked 4 Nov 2026
- Premium contacts and sends
- Up to 200,000 contacts; monthly sends equal 15 times contact limit
- “With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your contact limit.” Source, checked 4 Nov 2026
- Standard audiences and seats
- 5 audiences; 5 seats
- “* 5 seats, with Owner, Admin, Author, or Viewer permissions” Source, checked 4 Nov 2026
- Standard contacts and sends
- Up to 100,000 contacts; monthly sends equal 12 times contact limit
- “With the Standard plan, you can store up to 100,000 contacts. The monthly send limit is 12 times your contact limit.” Source, checked 4 Nov 2026
- Pay As You Go
- Buy email credits as needed; same features as Essentials
- “The Pay As You Go plan comes with the same set of features as our Essentials plan.” Source, checked 4 Nov 2026
Klaviyo
- Klaviyo Reviews billing basis
- Billed monthly based on monthly orders
- “Klaviyo Reviews is an add-on product billed monthly based on monthly orders.” Source, checked 4 Nov 2026
- Paid email plan starting price
- $20/month
- “Klaviyo’s paid email plans start at $20/month.” Source, checked 4 Nov 2026
- Paid Klaviyo Email required for Reviews
- Paid Klaviyo Email plan required
- “Yes, you must be a paid Klaviyo Email customer to use Klaviyo Reviews.” Source, checked 4 Nov 2026
- Free plan
- No monthly cost
- “Yes – the free plan is available at no monthly cost as long as your account remains under the limits of 250 active profiles and 500 monthly email sends.” Source, checked 4 Nov 2026
- Free plan email sends
- 500 email sends per month
- “On this tier you are limited to up to 250 active profiles (contacts who may receive marketing emails) and 500 email sends per month.” Source, checked 4 Nov 2026
- Free plan mobile messages
- $5 of mobile messages per month
- “Additionally, the free tier includes $5 of mobile messages per month (region/carrier dependent).” Source, checked 4 Nov 2026
- Klaviyo Reviews order limit behavior
- Further requests are paused when you run out of orders for the billing cycle
- “Plans start at $25 a month and scale with your order volume, so you only pay for what you need at any point in your growth journey.” Source, checked 4 Nov 2026
- Pricing profile basis
- Plans are sized by active profiles
- “Your plan is sized by how many active profiles you have, so your bill moves when that number crosses a tier.” Source, checked 4 Nov 2026
- Free plan capabilities
- Email/SMS editors, automations, segmentation, and reports
- “The free plan allows you to create a Klaviyo account, import or sync your contacts and activity data, use the drag-and-drop email/SMS editors and build automations, segmentation and reports.” Source, checked 4 Nov 2026
- Free plan flows and testing
- Multi-step flows and A/B testing included
- “Free plans include multi-step flows, A/B testing, and SMS credits.” Source, checked 4 Nov 2026
- Free plan support
- Email support for the first 60 days
- “Note: With the free plan you receive full email support only for the first 60 days; after that you still have access to the Help Centre, community resources and training but not full support channels reserved for paid tiers.” Source, checked 4 Nov 2026
- Klaviyo Reviews supported platforms
- Shopify and WooCommerce
- “Klaviyo Reviews is available for Shopify and WooCommerce stores.” Source, checked 4 Nov 2026
Omnisend
- Pro plan starting price
- Starting at $59/month
- “**Best for:** High-volume senders who want to unlock advanced AI features. Starting at **$59/month**, send unlimited emails and push notifications. Add SMS to your plan with volume-based pricing starting at **$0.007/SMS**.” Source, checked 4 Nov 2026
- Pro SMS starting rate
- $0.007/SMS
- “* SMS available as an add-on with volume-based rates starting at **$0.007/SMS.**” Source, checked 4 Nov 2026
- Standard discounted price
- $11.20/month
- “* Starter discount price: $11.20/month” Source, checked 4 Nov 2026
- Standard plan starting price
- Starting at $16/month
- “**Best for:** Growing and mid-size businesses focused on email marketing activities. Starting at **$16/month**, get access to most Omnisend features, unlimited push notifications, chat with live support, and a dedicated Account Expert (for plans $400/month or higher), among other benefits.” Source, checked 4 Nov 2026
- Free plan contacts
- Up to 250 contacts each month
- “Reach up to 250 contacts each month. Based on your billable contacts count.” Source, checked 4 Nov 2026
- Free plan monthly emails
- Up to 500 emails per month
- “Send up to **500 emails per month**.” Source, checked 4 Nov 2026
- Free plan web push notifications
- Up to 500 per month
- “Send up to 500 browser push notifications per month to reach customers instantly.” Source, checked 4 Nov 2026
- Pro email limit
- Unlimited emails
- “**Best for:** High-volume senders who want to unlock advanced AI features. Starting at **$59/month**, send unlimited emails and push notifications.” Source, checked 4 Nov 2026
- Standard email credits
- Contact count × 12 per billing cycle
- “**Email credits:** Contact count × 12 per billing cycle (e.g., 3,000 contacts = 36,000 emails/month).” Source, checked 4 Nov 2026
- 24/7 support
- Available on all plans, including free
- “We’d love to mention how we have brand-new 24/7 live chat and email support for all — but we’ve had it the entire time, for all customers, on any plan (including free).” Source, checked 4 Nov 2026
- Automation workflows
- Available on all plans
- “| Automation workflows | ✅ Essentials | ✅ All plans |” Source, checked 4 Nov 2026
Brevo
- Professional plan starting price
- Starting from $499 per month
- “The Professional plan is available **starting from $499 per month** for the first tier.” Source, checked 4 Nov 2026
- Standard plan starting price
- Starting from $18 per month
- “The Standard plan is available **starting from $18 per month** for the first tier.” Source, checked 4 Nov 2026
- Starter plan starting price
- Starting from $9 per month
- “The Starter plan is available **starting from $9 per month** for the first tier.” Source, checked 4 Nov 2026
- Enterprise plan price
- Custom price
- “The Enterprise plan has a **custom price**.” Source, checked 4 Nov 2026
- Enterprise contact storage
- Unlimited contact storage
- “The Enterprise plan includes **custom sending volumes and unlimited contact storage**.” Source, checked 4 Nov 2026
- Free plan automation contacts
- Up to 2,000 contacts
- “| * 1 marketing seat * [Email campaigns](/hc/en-us/articles/4413566705298) * [SMS campaigns](/hc/en-us/articles/16603051344146) ([add-on](#h_01M4DDYG93M6AJV7QV8B138X81)) * [Transactional emails](/hc/en-us/articles/7924148470546) and [SMS](/hc/en-us/articles/4424272648850) * [Drag and drop email editor](https://help.brevo.com/hc/en-us/sections/360004977699-Drag-Drop-email-editor) * [Custom email templates](/hc/en-us/articles/360019787120) * [Reusable sections](/hc/en-us/articles/360016580440) * [Basic reporting](/hc/en-us/articles/19764406559506) and [analytics](/hc/en-us/articles/208828089) | * [Multi-channel marketing automation](https://help.brevo.com/hc/en-us/sections/18475760154258-Automation) (up to 2,000 contacts) * [Free sales features](#h_01KT1SALESADDONGROUP00001) * [Aura, Brevo's AI-powered assistant](/hc/en-us/articles/25951005963666) * [Outbound webhooks](/hc/en-us/articles/27824932835474) * 2 languages for [multi-lingual communications](/hc/en-us/articles/36491297522834) * Email support |” Source, checked 4 Nov 2026
- Free plan contact storage
- Up to 100,000 contacts
- “The Free plan includes **300 daily email sends** and storage for up to **100,000 contacts**.” Source, checked 4 Nov 2026
- Free plan email limit
- 300 daily email sends
- “The Free plan includes **300 daily email sends** and storage for up to **100,000 contacts**.” Source, checked 4 Nov 2026
- Free plan marketing seats
- 1 marketing seat
- “| * 1 marketing seat * [Email campaigns](/hc/en-us/articles/4413566705298) * [SMS campaigns](/hc/en-us/articles/16603051344146) ([add-on](#h_01M4DDYG93M6AJV7QV8B138X81)) * [Transactional emails](/hc/en-us/articles/7924148470546) and [SMS](/hc/en-us/articles/4424272648850) * [Drag and drop email editor](https://help.brevo.com/hc/en-us/sections/360004977699-Drag-Drop-email-editor) * [Custom email templates](/hc/en-us/articles/360019787120) * [Reusable sections](/hc/en-us/articles/360016580440) * [Basic reporting](/hc/en-us/articles/19764406559506) and [analytics](/hc/en-us/articles/208828089) | * [Multi-channel marketing automation](https://help.brevo.com/hc/en-us/sections/18475760154258-Automation) (up to 2,000 contacts) * [Free sales features](#h_01KT1SALESADDONGROUP00001) * [Aura, Brevo's AI-powered assistant](/hc/en-us/articles/25951005963666) * [Outbound webhooks](/hc/en-us/articles/27824932835474) * 2 languages for [multi-lingual communications](/hc/en-us/articles/36491297522834) * Email support |” Source, checked 4 Nov 2026
- Professional email sends and contacts
- 150,000 to 10 million monthly email sends; up to 2 million contacts
- “Choose **from 150,000 to 10 million monthly email sends** with storage for up to 2 million contacts.” Source, checked 4 Nov 2026
- Starter daily sending limit
- No daily sending limit
- “The Starter plan includes **no daily sending limit**, and is available in multiple tiers to suit your needs.” Source, checked 4 Nov 2026
- Starter first-tier email and contact allowance
- 5,000 monthly email sends; up to 500 contacts
- “| 5,000 | Up to 500 |” Source, checked 4 Nov 2026
- Free plan features
- Email campaigns, transactional email and SMS, drag-and-drop editor, and basic reporting
- “| * 1 marketing seat * [Email campaigns](/hc/en-us/articles/4413566705298) * [SMS campaigns](/hc/en-us/articles/16603051344146) ([add-on](#h_01M4DDYG93M6AJV7QV8B138X81)) * [Transactional emails](/hc/en-us/articles/7924148470546) and [SMS](/hc/en-us/articles/4424272648850) * [Drag and drop email editor](https://help.brevo.com/hc/en-us/sections/360004977699-Drag-Drop-email-editor) * [Custom email templates](/hc/en-us/articles/360019787120) * [Reusable sections](/hc/en-us/articles/360016580440) * [Basic reporting](/hc/en-us/articles/19764406559506) and [analytics](/hc/en-us/articles/208828089) | * [Multi-channel marketing automation](https://help.brevo.com/hc/en-us/sections/18475760154258-Automation) (up to 2,000 contacts) * [Free sales features](#h_01KT1SALESADDONGROUP00001) * [Aura, Brevo's AI-powered assistant](/hc/en-us/articles/25951005963666) * [Outbound webhooks](/hc/en-us/articles/27824932835474) * 2 languages for [multi-lingual communications](/hc/en-us/articles/36491297522834) * Email support |” Source, checked 4 Nov 2026
- Standard marketing automation
- Unlimited contacts
- “| * Up to 3 [marketing seats](/hc/en-us/articles/360001079439) ([add-on](#h_01M4DDYG938K6MCPQX96R2QGYT)) * [Web push notifications](/hc/en-us/articles/4604359025682) + Unlimited total push subscribers + 10,000 targeted subscribers included per campaign send * 1 [landing page](/hc/en-us/articles/360000047520) * No Brevo logo on emails | * [Marketing automation](https://help.brevo.com/hc/en-us/sections/18475760154258-Automation) (unlimited contacts) * [A/B testing](/hc/en-us/articles/4523165348626) * [AI send time optimization](/hc/en-us/articles/4887607089810) * [Advanced reports](/hc/en-us/articles/19764406559506) and [analytics](/hc/en-us/articles/208828089) * Priority email support |” Source, checked 4 Nov 2026
Kit
- Creator starting price
- $39 / month
- “Starting price (up to 1,000 subscribers) | $39 / month | $79 / month” Source, checked 4 Nov 2026
- Pro starting price
- $79 / month
- “Starting price (up to 1,000 subscribers) | $39 / month | $79 / month” Source, checked 4 Nov 2026
- Annual billing
- 2 months free
- “Annual billing | 2 months free | 2 months free” Source, checked 4 Nov 2026
- Free plan price
- $0 per month
- “The Free plan costs $0 per month for as long as you stay under 10,000 subscribers.” Source, checked 4 Nov 2026
- Free plan subscriber limit
- Up to 10,000 email subscribers
- “Kit's Free plan gives you up to 10,000 email subscribers, unlimited forms and landing pages, and unlimited email broadcasts at no cost.” Source, checked 4 Nov 2026
- Free plan automations
- Visual automations require a paid plan
- “Visual automations and the automation template library” Source, checked 4 Nov 2026
- Free plan broadcasts
- Unlimited email broadcasts
- “Unlimited email broadcasts” Source, checked 4 Nov 2026
- Free plan email sequences
- Email sequences require a paid plan
- “Email sequences” Source, checked 4 Nov 2026
- Free plan forms and landing pages
- Unlimited forms and landing pages
- “Unlimited forms and landing pages” Source, checked 4 Nov 2026
- Pro email content testing
- Email content A/B testing
- “Email content A/B testing | No | Yes” Source, checked 4 Nov 2026
Worked example
What it makes
The starting criteria for a email marketing platform comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Cost at our list size (5) | 5/5 | 3/5 | 4/5 |
| Automation flows (4) | 3/5 | 5/5 | 4/5 |
| Store and data integrations (4) | 4/5 | 3/5 | 4/5 |
| Segmentation (4) | 3/5 | 4/5 | 2/5 |
| SMS if we need it (2) | 4/5 | 3/5 | 4/5 |
| Templates and editor (3) | 3/5 | 4/5 | 2/5 |
| Weighted score | 74.5/100 | 73.6/100 | 67.3/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
Teams on Mailchimp
See what switching would change, with your own criteria written down.
Buyers
Shortlist email marketing platforms against Mailchimp before talking to sales.
Consultants
Run a client's selection in one shared Room with a team vote.
Good to know
What to consider
- Prices, plans and features are quoted from each vendor's own pages by an AI researcher and checked against the page text; each shows its source and the date it was checked.
- Vendors change prices and plans often: open the source before you buy.
- The scores are yours: WZRD doesn't rate any product.
Questions
About the Mailchimp Alternatives
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
Which Mailchimp alternatives are included?
Klaviyo, Omnisend, Brevo, Kit. You can remove any of them, add others by name, and score each on your own criteria.
Where do the prices come from?
From each vendor's own pricing and feature pages. An AI researcher quotes the sentence each fact comes from; a fact is shown only if that quote is on the linked page.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated