Go-To-Market Plan Checklist
Make a go-to-market plan checklist: buyer, positioning, pricing, channels, sales readiness and a timeline with measures, each stage with an owner.
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- No sign-up to try
- Works as you type
6 stages, 24 steps
1. Market and buyer
- Define the target segment and the buyer within it
- Write the buyer's problem in their own words
- List the alternatives they use today, including doing nothing
- Talk to at least five target customers
- Estimate the size of the opportunity
2. Positioning and message
- Write a positioning statement: for whom, what, and why it's better
- Choose three key messages, with proof for each
- Test the messages with target customers
- Write the one-paragraph description everyone will use
3. Pricing and packaging
- Choose the pricing model
- Set the price points and what each plan includes
- Check prices against the alternatives and the value delivered
- Decide on trials, discounts and who can approve them
4. Channels
- Pick the two or three channels that reach the buyer best
- Decide the sales motion: self-serve, sales-led or partners
- Plan content and campaigns for each channel
- Set a budget for each channel
5. Sales and support readiness
- Brief sales on the buyer, the message and likely objections
- Prepare a demo, a deck and a one-page summary
- Train support and write the FAQs
6. Timeline and measures
- Set the launch date and the milestones before it
- Name an owner for each workstream
- Choose the metrics and targets
- Schedule reviews at 30 and 90 days after launch
Free, no sign-up to try. Your checklist becomes a Room you can edit, publish and share.
How it works
How the Go-To-Market Plan Checklist works
- 1
Pick the stages
Keep the stages you need and name an owner for each.
- 2
Add your own steps
Add steps specific to your team or product.
- 3
Share the checklist
Create a Room everyone ticks off together from one link.
Worked example
What it makes
1. Market and buyer
Know exactly who you're selling to and what they use today.
- Define the target segment and the buyer within it
- Write the buyer's problem in their own words
- List the alternatives they use today, including doing nothing
- Talk to at least five target customers
- Estimate the size of the opportunity
2. Positioning and message
One clear message the whole company uses.
- Write a positioning statement: for whom, what, and why it's better
- Choose three key messages, with proof for each
- Test the messages with target customers
- Write the one-paragraph description everyone will use
3. Pricing and packaging
A price and packaging the buyer understands.
- Choose the pricing model
- Set the price points and what each plan includes
- Check prices against the alternatives and the value delivered
- Decide on trials, discounts and who can approve them
4. Channels
Reach the buyer where they already look.
- Pick the two or three channels that reach the buyer best
- Decide the sales motion: self-serve, sales-led or partners
- Plan content and campaigns for each channel
- Set a budget for each channel
5. Sales and support readiness
Everyone who talks to customers can explain it.
- Brief sales on the buyer, the message and likely objections
- Prepare a demo, a deck and a one-page summary
- Train support and write the FAQs
6. Timeline and measures
Dates, owners and numbers to judge the plan by.
- Set the launch date and the milestones before it
- Name an owner for each workstream
- Choose the metrics and targets
- Schedule reviews at 30 and 90 days after launch
Who it's for
Who uses it
Founders
Work through a go-to-market plan in the right order.
Product marketers
Share one plan with sales, support and product.
Product managers
Check the commercial side is ready before launch.
Good to know
What to consider
- This is a step-by-step checklist for producing the plan; for launch-day tasks, use the product launch checklist.
- Talking to target customers early saves the most rework.
Questions
About the Go-To-Market Plan Checklist
How is this different from the product launch checklist?
This one covers the plan: who you sell to, how, and at what price. The product launch checklist covers getting the release and its assets out on the day.
Where do the steps come from?
From a step library written and reviewed by people, not generated per visitor. Pick the stages you need, name an owner for each and add your own steps.
Make your checklist now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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