Product Launch Checklist
Make a product launch checklist from positioning to after-launch review, with owners per stage, and share it with the team.
- Free
- No sign-up to try
- Works as you type
5 stages, 22 steps
1. Positioning
- Write the one-line value proposition
- Name the target customer and the problem it solves
- List the three main benefits with proof for each
- Agree the name and pricing
2. Readiness
- Confirm the release date with engineering
- Finish documentation and help articles
- Brief sales and support with FAQs
- Prepare demo accounts and screenshots
- Set up tracking for launch metrics
3. Launch assets
- Landing page live and reviewed
- Announcement email written and scheduled
- Social posts and visuals ready
- Blog post or changelog entry ready
- Customer and partner announcements ready
4. Launch day
- Release and check that it works in production
- Publish the page, post and email
- Watch support channels and answer quickly
- Share early results with the team
5. After launch
- Review launch metrics against targets
- Collect customer feedback
- Write up what worked and what to change
- Plan follow-up content and updates
Free, no sign-up to try. Your checklist becomes a Room you can edit, publish and share.
How it works
How the Product Launch Checklist works
- 1
Pick the stages
Keep the stages you need and name an owner for each.
- 2
Add your own steps
Add steps specific to your team or product.
- 3
Share the checklist
Create a Room everyone ticks off together from one link.
Worked example
What it makes
1. Positioning
Who it's for, what it does, why it matters.
- Write the one-line value proposition
- Name the target customer and the problem it solves
- List the three main benefits with proof for each
- Agree the name and pricing
2. Readiness
The product, the team and the materials are ready.
- Confirm the release date with engineering
- Finish documentation and help articles
- Brief sales and support with FAQs
- Prepare demo accounts and screenshots
- Set up tracking for launch metrics
3. Launch assets
Everything people will see on launch day.
- Landing page live and reviewed
- Announcement email written and scheduled
- Social posts and visuals ready
- Blog post or changelog entry ready
- Customer and partner announcements ready
4. Launch day
Ship, announce and respond.
- Release and check that it works in production
- Publish the page, post and email
- Watch support channels and answer quickly
- Share early results with the team
5. After launch
Learn from the launch.
- Review launch metrics against targets
- Collect customer feedback
- Write up what worked and what to change
- Plan follow-up content and updates
Who it's for
Who uses it
Product marketers
Run launches the same way every time.
Founders
Don't forget a step on launch day.
Product managers
Share launch status with every team.
Good to know
What to consider
- Small feature launches may skip stages: untick the ones you don't need.
Questions
About the Product Launch Checklist
Can I add steps?
Yes: add up to ten of your own steps; they go in a stage of their own.
Where do the steps come from?
From a step library written and reviewed by people, not generated per visitor. Pick the stages you need, name an owner for each and add your own steps.
Make your checklist now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my checklistRelated
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