Influencer Campaign ROI Calculator
See what creator fees and gifted product returned in tracked sales: cost per order, cost per thousand views, ROAS and profit after costs.
- Free
- No sign-up to try
- Works as you type
Influencer campaign ROI
Cost per order
$32.22
Cost per 1,000 views
$48.33
Return on spend (ROAS)
2.17x
Profit after creator costs
$1,130
- Campaign cost = creator fees + product gifted and shipping.
- Cost per order = campaign cost ÷ tracked orders.
- Cost per 1,000 views = campaign cost ÷ views × 1,000.
- ROAS = tracked orders × average order value ÷ campaign cost; profit = that revenue × margin − cost.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the Influencer Campaign ROI Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Creator fees
- $5,000
- Product gifted and shipping
- $800
- Views or impressions
- 120,000
- Tracked orders (codes, links)
- 180
- Average order value
- $70
- Gross margin
- 55 %
Results
- Cost per order
- $32.22
- Cost per 1,000 views
- $48.33
- Return on spend (ROAS)
- 2.17x
- Profit after creator costs
- $1,130
How it's calculated
- Campaign cost = creator fees + product gifted and shipping.
- Cost per order = campaign cost ÷ tracked orders.
- Cost per 1,000 views = campaign cost ÷ views × 1,000.
- ROAS = tracked orders × average order value ÷ campaign cost; profit = that revenue × margin − cost.
- Assumes: Only tracked orders count: people who buy later without a code or link are missed, so this is a floor.
- Assumes: Repeat purchases from new customers are not included.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Brand marketers
Compare creators on cost per order, not followers.
DTC founders
Decide whether to rebook a creator.
Agencies
Report creator campaigns with the costs counted.
Good to know
What to consider
- Only tracked orders count, so people who buy later without a code are missed: treat this as a floor.
- Repeat purchases from new customers are not included.
Questions
About the Influencer Campaign ROI Calculator
How do I track influencer sales?
Give each creator their own discount code or tracked link, and count orders that use it. Some sales will still slip through, so the real return is usually a little higher.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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