Feature Comparison Table Maker
Make a weighted comparison of your product against competitors on the criteria a buyer cares about, scored from sources you can show, and share it with your sales team.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | Our product | Competitor A | Competitor B |
|---|---|---|---|
| Covers the buyer's must-have use case ×5 | |||
| Ease of setup and use ×4 | |||
| Integrations the buyer needs ×4 | |||
| Price for the buyer's team size ×4 | |||
| Security and compliance the buyer asks for ×3 | |||
| Support and onboarding ×3 | |||
| Reporting and analytics ×2 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the Feature Comparison Table Maker works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
Worked example
What it makes
The starting criteria for a product comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Covers the buyer's must-have use case (5) | 5/5 | 3/5 | 4/5 |
| Ease of setup and use (4) | 3/5 | 5/5 | 4/5 |
| Integrations the buyer needs (4) | 4/5 | 3/5 | 4/5 |
| Price for the buyer's team size (4) | 3/5 | 4/5 | 2/5 |
| Security and compliance the buyer asks for (3) | 4/5 | 3/5 | 4/5 |
| Support and onboarding (3) | 3/5 | 4/5 | 2/5 |
| Reporting and analytics (2) | 4/5 | 3/5 | 3/5 |
| Weighted score | 75.2/100 | 72/100 | 67.2/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
Product marketers
Build a competitive comparison for a sales deck.
Sales teams
Prepare for a deal where a buyer is weighing a rival.
Founders
See honestly where you win and lose against competitors.
Good to know
What to consider
- Score competitors only from sources you can show, such as their public pages or a trial, and note the date you checked.
- Use a buyer's real criteria and weights, not the ones that flatter your product.
Questions
About the Feature Comparison Table Maker
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
Does WZRD fill in competitor features?
No. The table starts with placeholder names; you add the products and score them from your own sources. WZRD only does the weighted maths.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated
Related tools
- Pricing Plan Comparison BuilderLay out your own pricing plans against what a buyer needs, weight the criteria with them and share a scored comparison that shows which plan fits.
- Feature Prioritization ScorecardPrioritise roadmap items RICE-style: score each feature on reach, impact, confidence and effort, weight what matters this quarter and share the ranking with the team.
- Vendor Evaluation ScorecardScore vendors against weighted criteria and get a ranked scorecard with the method shown, ready to share with stakeholders.