Ad Budget Calculator
Work back from a monthly revenue goal to the orders, clicks and ad budget it needs at your order value, conversion rate and cost per click.
- Free
- No sign-up to try
- Works as you type
Ad budget for a sales goal
Orders needed
400
Clicks needed
16,000
Ad budget needed
$19,200
ROAS at that budget
1.56x
- Orders = revenue goal ÷ average order value.
- Clicks = orders ÷ conversion rate.
- Budget = clicks × cost per click.
- ROAS = average order value × conversion rate ÷ cost per click.
Free, no sign-up to try. Save it as a live calculator you can share; an estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
How it works
How the Ad Budget Calculator works
- 1
Enter your numbers
Every result updates as you type, with the formula shown under it.
- 2
Check the method
See how each number is worked out and what it assumes.
- 3
Save it as a Room
Share a live calculator: others can change the numbers and see the result update.
Worked example
What it makes
Example inputs
- Revenue goal per month
- $30,000
- Average order value
- $75
- Clicks that buy
- 2.5 %
- Cost per click
- $1.2
Results
- Orders needed
- 400
- Clicks needed
- 16,000
- Ad budget needed
- $19,200
- ROAS at that budget
- 1.56x
How it's calculated
- Orders = revenue goal ÷ average order value.
- Clicks = orders ÷ conversion rate.
- Budget = clicks × cost per click.
- ROAS = average order value × conversion rate ÷ cost per click.
- Assumes: All the revenue comes from paid clicks at your current conversion rate and CPC.
- Assumes: Costs usually rise as you scale spend: test with a higher CPC too.
An estimate from the numbers you enter, not financial advice. Check the result against your own records before you rely on it.
Who it's for
Who uses it
Store owners
Find the budget a sales target needs before the month starts.
Marketing managers
Defend a budget request with the funnel maths.
Agencies
Show a client what their goal costs at today's rates.
Good to know
What to consider
- All the revenue is assumed to come from paid clicks at today's rates.
- CPC often rises as you scale: try a higher CPC to see the range.
Questions
About the Ad Budget Calculator
Can I check whether the budget is profitable?
Compare the ROAS shown with your break-even ROAS. If it is lower, the goal costs more in ads than the orders leave in margin.
Can I share the calculator with my team or a client?
Yes. The Room keeps the calculator live: anyone with the link can change the numbers and see the result update, with the method and assumptions on the same page.
Make your calculator now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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Related tools
- Break-Even ROAS CalculatorFind the return on ad spend where ads stop losing money, from your order value and costs, plus the ROAS that leaves the profit you want.
- CPC CalculatorWork out cost per click from spend and clicks, then how many clicks and conversions a budget buys and what each conversion costs.
- Conversion Rate CalculatorWork out your conversion rate, then what a conversion goal needs: the rate at today's traffic, the lift that means, or the traffic at today's rate.