Brand Health Check
Check your brand's consistency, awareness, perception and what sets you apart, from what you can see today, and get next steps for the weakest area.
- Free
- No sign-up to try
- Works as you type
Answer from what you can see: your own materials, what customers say and how you show up.
0 of 11 answered
Answer the questions to see your score by area as you go.
Answer at least 9 of 11 questions to save your results as a Room.
How it works
How the Brand Health Check works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
11 questions across 4 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Consistency
- Are brand guidelines written down?
- How consistent are your materials (website, social, sales decks, packaging)?
- Do staff describe the business the same way?
Awareness
- Do you know how aware your target customers are of you?
- Do you know how new customers heard of you?
- How visible are you where your customers look?
Perception
- Do you know what customers think of your brand?
- How do you track reviews and mentions?
- Does what customers say match what you want to be known for?
Differentiation
- Can you say in one sentence why customers choose you over others?
- Do you know how competitors present themselves?
Results bands: Weak (0+), Mixed (40+), Healthy (70+), Strong (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Marketing leads
Decide whether a refresh or better consistency is needed.
Founders
Check the brand still matches how the business has grown.
Agencies
Start a brand project from the client's own view.
Good to know
What to consider
- It's based on your answers, not market research; pair it with customer feedback for an outside view.
- It doesn't assess visual design quality.
Questions
About the Brand Health Check
How do we measure awareness without a research budget?
Ask every new customer how they heard of you, and track branded search and direct visits over time. The questions reward consistent indicators, not paid studies.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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