Agency Selection Scorecard
Score the agencies pitching for your work on agreed, weighted criteria, from understanding the brief to fees and chemistry, and share a ranked result with the panel.
- Free
- No sign-up to try
- Works as you type
Score each option, 1 to 5
| Criterion | Agency A | Agency B | Agency C |
|---|---|---|---|
| Understanding of our brief ×5 | |||
| Relevant work and results ×5 | |||
| The team who would work on our account ×4 | |||
| Fee and how it's structured ×4 | |||
| Process and reporting ×3 | |||
| Chemistry with our team ×3 | |||
| References we checked ×3 |
Ranking
Score the options to see them ranked by your weights.
Free, no sign-up to try. Your comparison becomes a Room you can edit, publish and share.
How it works
How the Agency Selection Scorecard works
- 1
Pick what to compare
Choose from the list or add your own, two to six options.
- 2
Weight and score
Weight each criterion, then score each option from 1 to 5. The ranking updates as you go.
- 3
Share and decide
Create a Room with the comparison, a team vote and a checklist for the final decision.
Worked example
What it makes
The starting criteria for a agency comparison, with example scores for three unnamed options to show how the weighting works. Your Room uses your own options and scores.
| Criterion (weight) | Option A | Option B | Option C |
|---|---|---|---|
| Understanding of our brief (5) | 5/5 | 3/5 | 4/5 |
| Relevant work and results (5) | 3/5 | 5/5 | 4/5 |
| The team who would work on our account (4) | 4/5 | 3/5 | 4/5 |
| Fee and how it's structured (4) | 3/5 | 4/5 | 2/5 |
| Process and reporting (3) | 4/5 | 3/5 | 4/5 |
| Chemistry with our team (3) | 3/5 | 4/5 | 2/5 |
| References we checked (3) | 4/5 | 3/5 | 3/5 |
| Weighted score | 74.8/100 | 72.6/100 | 67.4/100 |
Weighted score = sum of (weight × score) ÷ sum of (weight × 5), out of 100.
Who it's for
Who uses it
Marketing leads
Run a fair pitch with a panel scoring the same way.
Procurement
Keep an auditable record of the decision.
Founders
Choose a first agency without going on gut feel.
Good to know
What to consider
- Agree criteria and weights before the pitches, and share them with the agencies.
- Meet the people who'd work on your account, not only the pitch team.
Questions
About the Agency Selection Scorecard
Does WZRD rate these products?
No. You score each option on your own criteria; WZRD only does the weighted maths and lays out the result. Check prices and features on each vendor's own site, because they change often.
What are good agency selection criteria?
Understanding of your brief, relevant work, the actual team, fee structure, process and references are the usual core. Adjust the weights to your project.
Make your comparison now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
Create my comparisonRelated
Related tools
- Vendor Evaluation ScorecardScore vendors against weighted criteria and get a ranked scorecard with the method shown, ready to share with stakeholders.
- Freelancer Comparison ScorecardCompare shortlisted freelancers on samples close to your project, their rate, availability and how they communicate, and share a weighted ranking before you hire.
- Campaign Brief GeneratorDescribe the campaign, the audience and the goal. Get a brief as one link: the objective, audience, message, deliverables, budget and timeline, with an AI agent that answers the team's questions about it.