Product-Market Fit Checklist
Rate the signals of product-market fit, from customer and problem to demand, retention and pricing, based on the evidence you actually have.
- Free
- No sign-up to try
- Works as you type
Answer from evidence you have, such as customer conversations, usage data and sales, not from what you hope is true.
0 of 12 answered
Answer the questions to see your score by area as you go.
Answer at least 10 of 12 questions to save your results as a Room.
How it works
How the Product-Market Fit Checklist works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
12 questions across 4 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Customer and problem
- How clearly can you describe the customer who gets the most value?
- How well do you understand the problem you solve?
- What would customers do if your product disappeared?
Demand
- Where do new customers come from?
- How do sales conversations go?
- How often do people ask for the product before you've pitched it?
Retention and usage
- How many customers keep using the product after the first few months?
- How often do active customers use it?
- Do customers expand their use or buy more over time?
Value and pricing
- Will customers pay a price that works for you?
- What happens at a price rise or the end of a trial?
- Can you sum up the value in the words customers use?
Results bands: Searching (0+), Early signals (40+), Strong signals (70+), Clear fit (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Founders
Decide whether to keep iterating or start scaling.
Product managers
Check a new product line against the same signals.
Accelerators and mentors
Structure a fit conversation with a founder.
Good to know
What to consider
- Answer from evidence, such as interviews, usage data and sales, not from hope.
- Fit can hold in one segment and not another; take it per segment if you sell to several.
Questions
About the Product-Market Fit Checklist
Does a high score prove product-market fit?
No. It shows how strong the signals are from your own answers. Retention over time and customers who pay without heavy discounts are the evidence to keep watching.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
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