Market Sizing Brief
Describe what you sell and to whom, and get a market sizing brief with a top-down and a bottom-up estimate, every source figure linked and dated and every assumption written out.
- Free
- No sign-up to try
- Works as you type
What you'll get
Make a market sizing brief, with:
- a top-down estimate built only from figures in the sources, each linked and dated
- a bottom-up estimate from your own figures, with every assumption listed
- the gap between the two and what explains it
- the assumptions that move the result most
- where the sources give no figure, a note saying so instead of a guess
- what to check next
WZRD finds current web sources on your topic first and cites them. Written by AI from your answers when you create it: read it through before you use it.
Answer: What do you sell, and to whom?.
How it works
How the Market Sizing Brief works
- 1
Answer a few questions
Say what it's about and who it's for.
- 2
WZRD writes it
WZRD finds current web sources, reads them and writes it, citing each source.
- 3
Check and share
Read it through, edit anything in the Room, then share one link.
Worked example
What it makes
Make a market sizing brief, with:
- a top-down estimate built only from figures in the sources, each linked and dated
- a bottom-up estimate from your own figures, with every assumption listed
- the gap between the two and what explains it
- the assumptions that move the result most
- where the sources give no figure, a note saying so instead of a guess
- what to check next
Written by AI from your answers when you create it, from current web sources it cites. Read it through before you use or share it.
Who it's for
Who uses it
Founders
Put a market size in a pitch with the working shown.
Product managers
Size an opportunity before asking for budget.
Students
Practise top-down and bottom-up sizing with real sources.
Good to know
What to consider
- An estimate, not a forecast: it's only as good as the source figures and your own assumptions, all of which are shown.
- Published market figures vary widely and often come from vendor or analyst summaries: open each source and check its date.
Questions
About the Market Sizing Brief
What's the difference between top-down and bottom-up?
Top-down starts from a published total market figure and narrows it; bottom-up multiplies the number of customers you could reach by what each pays. Showing both helps you see whether the estimate holds up.
Where does the information come from?
Before writing, WZRD searches the web for current sources on your topic and reads them; the brief cites them with links. Check the sources before you rely on a claim.
Who writes the content?
WZRD's AI writes it from your answers when you create it, so every one is different. Read it through before you use or share it: AI can make mistakes. You can edit everything in the Room.
Make your brief now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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