Export Readiness Assessment
Check whether your product, target market, operations and finances are ready for selling abroad, and get next steps for each gap. Not legal, customs or tax advice.
- Free
- No sign-up to try
- Works as you type
Answer for the market you're thinking of selling into. Rules differ by country and product, so this isn't legal, customs or tax advice.
0 of 13 answered
Answer the questions to see your score by area as you go.
Answer at least 11 of 13 questions to save your results as a Room.
How it works
How the Export Readiness Assessment works
- 1
Answer the questions
Pick the answer closest to where you are today. It takes a few minutes.
- 2
See your score
Your score by area appears as you answer, with the weakest areas first.
- 3
Save your results
Create a Room with your scores, next steps and an adviser to talk them through.
Worked example
What it makes
13 questions across 4 areas. Each answer scores 0 to 3; an area's score is its points as a share of the most it could get.
Product
- Does your product need changes for other markets, such as labelling, standards or language?
- Have you thought about protecting your brand and intellectual property abroad?
- Can you produce enough to meet extra demand?
Market
- Have you chosen target markets?
- Do you understand customers and competitors in the target market?
- How will you reach customers there?
Operations and rules
- Do you know how goods or services will be delivered?
- Do you know which rules apply, such as customs, licences, product rules and tax?
- Can you handle documents, enquiries and support in another language or time zone?
Resources and finance
- How committed is leadership to exporting?
- Can you fund the time between producing and getting paid?
- How will you manage payment and currency risk?
Results bands: Not ready (0+), Getting there (40+), Mostly ready (70+), Ready (90+). A self-assessment from your own answers: a starting point for a conversation, not an audit, certification or professional advice.
Who it's for
Who uses it
Small manufacturers
Check whether the business is ready for a first export market.
Ecommerce sellers
Spot pricing, delivery and rules gaps before selling abroad.
Business advisers
Structure a first export conversation with a client.
Good to know
What to consider
- Not legal, customs or tax advice. Rules differ by country and product; check them with official sources or a specialist.
- Answer for one target market at a time.
Questions
About the Export Readiness Assessment
Where can I check the rules for my market?
Start with your government's trade or export support service and the customs authority in the target market. A freight forwarder or customs broker can help with the details.
Is this an audit or a certification?
No. It scores your own answers against a written rubric to show where you stand and what to do next. Use it to start a conversation, not as an audit, certification or professional advice.
Make your results now
Free, no sign-up to try. It becomes a Room you can edit, publish and share.
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