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Retail & E-commerce template

Collection launch room

Editorial story, products, media and shopping, as one link the people you send it to can explore, ask questions in and act on.

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A live example

Built with WZRD from fictional material (Nordlys outdoor capsule launch). Explore it and ask its agent anything.

Open it full screen

What's inside

Launch a collection: the story, the products, media assets and a way to shop or pre-order. WZRD AI fills these tabs from your material.

  • Launch

    Introducing and The story
  • Products

    The collection
  • Media

    Gallery and Press kit
  • Get it first

    Join the waitlist and Launch details
  • Its AI agent: Launch host

    Share the collection's story and details from the room. Sign people up for the waitlist. Point press to the media kit.

Who it's for

  • Made by Retail Marketer, Merchandiser, Brand Founder and E-commerce Manager
  • For retail partner, shopper, wholesale buyer and influencer
  • In Fashion, Consumer Goods, Retail and DTC

When to use it

  • During discovery: a Retail Marketer sends it to the retail partner
  • Before a purchase: a Merchandiser sends it to the shopper
  • At collection launch: a Brand Founder sends it to the wholesale buyer
  • For partner selling: a E-commerce Manager sends it to the influencer
  • For retention: a Retail Marketer sends it to the retail partner

What WZRD needs

  • Campaign + inventory
  • Brand story + collection
  • Or just a sentence describing it

Start from this

Use the template, add your material, then change anything.

Create a collection launch room for Fashion during discovery, using my campaign + inventory.
Use this template

Questions

What is a collection launch room in WZRD?+

Editorial story, products, media and shopping, as a live room instead of a static file: people open one link, explore it, ask its AI agent questions by voice or text, and take the next step there. It is built on WZRD's Newsroom.

What do I need to make one?+

Usually campaign + inventory and brand story + collection. A sentence describing what you need is enough to start; files, links and notes make it specific.

Who is it for?+

It is made by Retail Marketer, Merchandiser, Brand Founder and E-commerce Manager, for retail partner, shopper, wholesale buyer and influencer.

Can I change it after it's made?+

Yes. Edit anything in the editor or ask WZRD AI in plain words: the theme, the tabs, the blocks, the agent, the actions.

Can ChatGPT or Claude make it for me?+

Yes. With WZRD connected, ask for it in your own words, for example: "Create a collection launch room for Fashion during discovery, using my campaign + inventory." WZRD finds this template and builds the room.

Related templates

  • Interactive product catalog→
  • Gift guide→
  • Product comparison room→
  • Startup launch room→
  • Campaign results room→
  • Audit / assessment report→
  • All templates→

Also for

  • Templates for retail & e-commerce→
  • Templates for founders→
  • Templates for marketers→

Let's make a room

Describe what it's for or drop in a file. No sign-up needed to start.

Make a roomSee plans

WZRD turns a goal, a file or a website into a room people can explore, ask and act in, with an AI agent that answers by voice and text from your content.

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