9:00 am

Why interviews fail

Explore common ways customer interviews can go off track.

9:30 am

Writing good questions

Practise shaping questions for customer interviews.

10:15 am

Mock interviews in pairs

Take turns practising a customer interview with a partner.

11:30 am

Synthesis with affinity mapping

Group interview notes using an affinity mapping exercise.

12:30 pm

Action plan

Turn workshop learning into next steps.