The Slow Start | Northstar Coffee

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The opportunity

Northstar Coffee is launching a decaf blend in March 2027. The Slow Start connects that launch to Maya Chen Media’s focus on thoughtful work and creative routines, with a brewing routine as the campaign’s practical editorial thread.

  • Four-week campaign proposed for March 2027
  • One 30-second podcast host-read, one newsletter feature, and two short social clips
  • Intended response: introduce the blend through a considered morning routine. No performance outcome is guaranteed.
Creator recording a podcast at a home studio desk

Creative direction reference: a calm, personal creator-led setting. This is a reference image, not finished campaign work.

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