Juniper & Slate Spring Campaign
0 of 4 seen
The plan
A three-month content calendar for Instagram, Pinterest and one monthly email, balancing useful, approachable floral content with timely studio offers. Dates and post ideas below are proposed planning details, not evidence that content has been approved or published.
- Goal: promote seasonal bouquets, the spring flower subscription and the March tulip arranging workshop while sharing useful, non-sales-first floral content.
- Audience: Juniper & Slate customers and prospective customers, partners, executive stakeholders and internal go-to-market teams.
- Core message: seasonal flowers can be part of everyday life, with care tips, local sourcing stories and practical arranging ideas.
- Key dates: subscription sign-ups open March 2; first deliveries March 18; tulip workshop March 27 at 6 p.m.; Mother’s Day May 9; preorder close May 5, 2027.
- Cadence: Instagram 3 posts and 2 Stories weekly; Pinterest 2 pins weekly; email 1 per month.
- Measures: track the supplied campaign’s publishing and reported results when available. No performance targets or results have been provided.