Tallo × Brightway Partnership
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The fit
Tallo proposes offering Brightway insurance at the moment riders check out. The partnership is designed to connect a relevant insurance offer with a bike-sharing journey, while giving both parties a defined role and a path from pilot to broader rollout.
- Reach Tallo’s fictional base of 1.2M riders across 8 cities through the checkout experience.
- Give riders the option to insure a ride when they book it, with a proposed $0.20 fee per insured ride.
- Start with a 3-month pilot in 2 cities, then use what is learned to inform the proposed rollout.