Juniper & Rye Brunch Box Launch

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The campaign in brief

The launch brief sets a goal of selling 35 brunch boxes per weekend by April 30, 2027, and bringing in at least 60 first-time bakery customers. Promotion budget: $1,800 through April 30, including photography, printed materials, and paid social ads. These are goals and budget, not reported results.

  • Audience: Tacoma residents within three miles of 418 Alder Street, especially couples and small households ages 25–45 who buy weekend brunch or pastries, plus waterfront market visitors.
  • Offer: A Friday-to-Sunday brunch box for two at $34. Customers can add flowers from nearby Alder Street Florals for $12.
  • Order online by Thursday at 3 p.m.; pick up at the bakery between 8 and 11 a.m. Friday through Sunday.
  • Launch status: Scheduled for February 6, 2027. Campaign assets, channel owners, and detailed activity dates have not been supplied.

Targets and confirmed results

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